The lecture on Monday the 26 of July was enlightening the question, what is communication?
There are several definitions about what communication is, and the one way I fancy the most is “The speaker produces a message that is heard by the listener”. Taken from Aristotle’s famous book, Rhetoric this is over 2500 years old. From the early beginning when people used drawings and sent smoke signals, and TV is also considered a old communication technology.
There were mentioned by Shannon & Weaver from the book mathematical theory of communication two processes. One is, intersubjectivity : they mean that the listener interprets the message and changes it as they send it along. The other one is interextuality: that no message is ever completed.
Another question asked during the lecture was, what is technology? “Technology is the scientific study of mechanical arts and their application”. Another subject discussed during this week’s lecture was Convergence. It has exploded the last year in a form of communication technology. Take for instance an Iphone from Apple, all the apps you can have in one phone. You can check send and receive emails, go on facebook, twitter check the weather for the upcoming week , youtube all these convergence are new communication technology.
This week’s tute spark is : how we distinguish between old and new communication technologies? Under what circumstances will new communication technologies become old communication technologies?
Take for instance an ipod, the first one that was produced was big and heavy, you can play songs on it. But the new improved ipods replaced the old ones by applying new apps, colour screen, the opportunities to watch movies and even take photos with it. this is a classical example of how new communication technologies can become old communication technologies.

Week 1. New communication technology.