In today’s society, social network sites (SNS) have several other purposes than mentioned in this essay. Citizens of today’s world consider the SNS such as Facebook as their main communication channels. In this essay one of the focuses will be on the SNS Facebook, and to what extent Internet dating is used in today’s society. One of the histories goes back to 1997, when what seemed to be the first social networking site sixDegrees.com were launched. The site allowed people to make simple profiles, and in the beginning of 1998, the users could search their friend list. SixDegrees.com was shut down in 2000 for lack of purpose for its concept. Looking back, its founder believes that SixDegrees was simply ahead of its time.
In 2008 the sixth most trafficked website did not start out with the purpose it carries today (Lewis, Kaufman, Gonzales and Wimmer, 2008). In the beginning of 2004 Facebook was designed to be a college network for Harvard students (Cassidy 2006). One of the necessities to be part of this college network was to have a university email address associated with those institutions. In the beginning of 2005 they included high school students and professionals inside corporate networks and eventually, everyone (Boyd & Ellison 2007). Key terms addressed in this essay is as following, the way social media is used by consumers in today’s society is numerous.
Social network sites can be defined as web-based services that allow individuals to construct a public or semi-public profile within a bounded system. What makes social network sites unique is that people make contact with strange people from other countries in their social network, this can result in relationships that would not been made otherwise. (Haythornthwaite, 2005)
People taking on various identities online to fit the cultural norms in the society, is not a new matter. Social network sites such as various dating sites allow people to create profiles that contain personal and sensitive information about themselves (R.Gross & A.Acquisti,2005). The use of information technology to find and meet new partners can be located all the way back to the 1960 when using information collected from a questionnaire were used to match people. They promoted the research as ‘scientifically’ matching people to gain trust and popularity. Internet dating is characterised by a” seamless movement between reading descriptions and writing responses and exchanging messages” .(Godwin 1973)
In recent years the use of online dating and personal services online has burst out. In 2003, at least 29 million Americans that is two out of five singles, used a online dating service (Gershberg,2004) further on in 2004, on average 40 million visit any online dating sites each month in the U.S. A research conducted in 2001, found that over a quarter of online dating partakers reported misrepresenting some aspect of their identity, most frequent, age (14%), marital status (10%), and appearance (10%) (Brym & Lenton,2001)
Some of the benefits from Internet dating is that the awkwardness, physical stress and the embarrassment associated with real-life dating can be avoided. Dating sites reflects the diversity of individuals and are dedicated to such people belong to same religious group, sexual preferences and disables people. However the majority of dating sites appeal to the heterosexual marked, and can often be seen advertising with “finding your soul mate”. They can further on be divided into whether they are free of service or charging users. It may appear more trustful to use services with fees. ( M. Hardey 2002). Self-disclosure is an act of revealing personal information about oneself to others.
Self-disclosure is one important subject when it comes to who people present themselves as online, especially in a dating setting. Research reveals the relative anonymity of online interactions and the lack of a shared social network online may allow individuals to reveal potentially negative aspects of them online (Bargh et al., 2002). The perception that people are lying about whom they are on their online dating profile is not a new phenomenon. This may encourage to mutual dishonesty, concern about this deception in the dating industry has made services that help online daters uncover inaccuracies in others’ representations and run background checks. As a result of this, the dating site True.com have started to run background checks on their user, and are working on introducing legislations that would force dating sites to run background checks on their users or to display a requirement to do so. (Lee 2004). Online predators finds online dating very useful because such sites give them an unending supply of new targets of opportunity of internet fraud, a study conducted by Liebert & McGerty 2000 found that there was a false degree of safety assumed by women looking for a partner online, exposing them to stalking, fraud and sexual violence.
In conclusion online dating is a relatively new phenomenon; such expectations may change as it becomes more commonplace. Most of the current literature about online dating relies on self-report data, therefore the offers only limited insight into the extent to which misrepresentation may be occurring and result in inaccurate information in the field. There is also to be found people creating fake profiles to benefit other than themselves.
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Lee 2004
http://onlinelibrary.wiley.com.libraryproxy.griffith.edu.au/doi/10.1111/j.1083-6101.2006.00020.x/pdf
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http://net.educause.edu/ir/library/pdf/ECR0713.pdf
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R.Gross & A.Acquisti,2005
http://portal.acm.org/citation.cfm?id=1102199.1102214
Godwin 1973
http://www.springerlink.com/content/r057728733834116/
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http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
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http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.122.3957&rep=rep1&type=pdf
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http://www.annualreviews.org/doi/abs/10.1146/annurev.psych.55.090902.141922?journalCode=psych
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Lee 2004
http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full


